Who hasn’t heard of Magnum? Yes, I’m talking about that chocolate ice cream whose brand rocked Indonesia again in 2011.

Ismaya Group, a Food & Beverage corporation, wanted to create a “pop up” cafe for two weeks, selling Magnum menu and other items that use chocolate as its main ingredients. Yummmm… (big mistake : this is not a good idea post about this event at 12 midnight) a true paradise for sweet tooth.

Ismaya gave us a homework, to create a cafe that reminds guests of Charlie & the Chocolate Factory, but not about Charlie itself. Secondly, it has to “pop up” from its neighbouring stores in this busy shopping mall of Grand Indonesia.

So we came up with this ! What do you think?